➔ FACILITATE

        Seamless organization maximizes quality of recruiting and         fieldwork.

➔ ENLIGHTEN

        Provide a culturally unbiased understanding of the         American consumers, supported by key insights into the         American culture.

➔ INSPIRE

        Through thought-provoking findings and actionable         recommendations, relevant to client’s culture and business,         we strive to maximize the impact of your research.

// OUR APPROACH

Thea Research’s goal is to exceed the expectations of European qualitative marketing research companies at each step of their projects, from recruiting to moderation and report.

We chose Thea, Greek Titan Goddess of Sight, to symbolize our vision of qualitative marketing research. Thea gave birth to light in its three main forms : sun (Helios), moon (Selene) and dawn (Eos). She also endowed gold, silver and gems with their brilliance and value.

// SERVICES

➔ FIELDWORK MANAGEMENT

➔ MODERATION OF FOCUS GROUPS,

     INTERVIEWS, IN-HOMES/ETHNOGRAPHIC

     INTERVIEWS, ONLINE COMMUNITIES

➔ ANALYSIS, REPORT, INTERNATIONAL

     SYNTHESIS

➔ WORKSHOPS

➔ SEMIOTIC ANALYSIS

➔ DESK RESEARCH ON SPECIFIC MARKETS /

     SOCIAL TRENDS

➔ ADAPTATION/ PARTIAL TEXT REWRITING

     OF CONCEPTS, SCRIPTS, COMMUNICATIONS/

     TRANSLATION ENGLISH / FRENCH /

     SPANISH)

// WHO WE ARE

Thea Research, Inc. is a Qualitative Marketing Research consultancy based out of Chicago, USA. Directed by French-American founder Lucile Agaisse, it provides a full spectrum of services for your qualitative marketing studies.

Thea specializes in multicultural studies in the USA. Its cross-cultural expertise is particularly useful to European marketing research companies, as it creates bridges between American and European culture for a smooth fieldwork process and a meaningful analysis.

A team of multi-cultural

qualitative marketing professionals, trained to European moderation and analysis methods, all living in the USA

9 years conducting qualitative studies all over America

17 years experience in qualitative marketing research

// OUR VALUES

➔ IN-DEPTH THINKING

• Analytic moderation ensures relevance of information    collected.

• Mastery of projective moderation techniques.

• In-depth analysis, complete (360°) and business relevant.

➔ PRECISION

• Smooth organization.

• Accuracy of moderation and analysis.

➔ LISTENING

• Support and problem-solving to help clients optimize the    process and outcomes of their research.

• Being attentive to the smallest details in consumers’    perceptions.

➔ CREATIVITY & INTUITION

• Adapting moderation to specificities and reactions of    consumers, to optimize relevance of collected information.

• Creative moderation to boost the prospective power of the

   study.

// TYPE OF STUDIES

➔ ANALYSIS OF SOCIAL TRENDS / ANALYSIS

     OF  AMERICAN CULTURAL SPECIFICITIES

➔ BRAND EQUITY / BRAND IMAGE

➔ EXPLORATORY / ETHNOGRAPHIC / USE

     AND ATTITUDE RESEARCH

➔ TEST OF COMMUNICATION POSITIONING

➔ PRE AND POST COMMUNICATION TESTS

➔ USABILITY TEST / CLINICAL TRIAL

➔ WORKSHOPS AND IDEATION PROJECTS

// REFERENCES

Selected clients

ABC+

BrainValue

Ifop

Ipsos

LabBrand

OpinionWay

Reps & Co

Sorgem IMR

// FIELDS

Luxury and cosmetics

Armani

Diesel

Garnier

Kérastase

Lancôme

L’Oréal

Maison Margiela

Mustela

Prada

Ralph Lauren

Thierry Mugler

Viktor & Rolf

Yves Saint Laurent

// BIOGRAPHY

Read Lucile Agaisse's biography

➔ RECRUITING & LOGISTICS

• Network of recruiters, facilities, videographers, selected    on their excellence and professionalism.

• Culturally relevant communication with local partners to    optimize organization of fieldwork.

➔ MODERATION

• Moderation techniques of European qualitative marketing    research are adapted to the characteristics of the    American consumers.

• As a result, we collect abundant, relevant, culturally    unbiased information and insights.

➔ ANALYSIS & REPORT

• Analyze with local culture in mind, as well as client’s    culture.

• Provide valuable insights into the American consumers’    cultural specificities and logics.

• Draw attention to key insights which would in the client’s    cultural logic,  have been deemed minor.

Food

Nestlé

Bonduelle

Pharmaceutical

Bayer

Sanofi

Media/Entertainment

Ubisoft

B to B

Allianz

Faurecia

Valeo

Sodexo